Phi Hotels adopts Re-cig’s Smoker Points to reduce pollution and promote sustainability - a tangible initiative for a cleaner future.

A Small Gesture, a Big Change

Phi Hotels announces the adoption of Re-cig’s Smoker Point, an innovative ashtray designed to promote the proper disposal and recycling of cigarette butts. This initiative marks another step forward in our commitment to a cleaner and more responsible environment.

Every year, smoking releases billions of cigarette butts into the environment, making them one of the most widespread and polluting types of waste. Thanks to Re-cig, these waste materials no longer end up in nature but are instead recycled and transformed into new everyday objects.

A Concrete Commitment to Sustainability

The installation of Smoker Points in Phi Hotels properties is part of a broader awareness initiative aligned with our corporate ESG principles. Our goal is to promote greater awareness of the environmental damage caused by cigarette butts and the associated health risks while providing a concrete solution to reduce their impact.

With the support of Re-cig, we reduce pollution and foster a culture of social responsibility, raising awareness among our employees about the importance of small daily actions that can make a difference for the planet.